Xubuntu 14.04: Marketing

Registered by Pasi Lallinaho on 2013-11-14

Marketing projects for 14.04:
* Finalize and publish the website refresh
* Update Wikipedia and other major sites with up-to-date information
* Better communication towards users
* Better social media presence

Blueprint information

Status:
Complete
Approver:
Pasi Lallinaho
Priority:
Undefined
Drafter:
Xubuntu Team
Direction:
Needs approval
Assignee:
Xubuntu Team
Definition:
Approved
Series goal:
Accepted for trusty
Implementation:
Implemented
Milestone target:
None
Started by
Pasi Lallinaho on 2014-02-11
Completed by
Pasi Lallinaho on 2014-04-20

Related branches

Sprints

Whiteboard

Always on-going tasks include:
* Write and publish blog articles by team members and guest writers
* Social media presence

Products WIP:
* T-shirts: https://wiki.ubuntu.com/Xubuntu/Marketing/Projects/TShirts
* Flyers: https://wiki.ubuntu.com/Xubuntu/Marketing/Projects/Flyers

Better communication towards users:
* Publish more blog articles on the website
  * Articles on developer work
  * Guest writers?
  * Continue the "Xubuntu at..." series
* Do a better job at following up with comments and replies
  * We do good with direct replies
  * Need to do better about tracking "mentions" - there are a lot of these and we don't respond much
  * More admins will help with this

(?)

Work Items

Work items:
[xubuntu-doc] Update Wikipedia with up-to-date information: POSTPONED
[knome] Get IS set up static.xubuntu.org on a server where pleia2 has file access: DONE
[knome] Finish the website refresh: DONE
[xubuntu-team] Give feedback on website refresh before going public: DONE
[lyz] Finish flyer content: DONE
[knome] Finish the three-fold template for A4/US letter sizes: DONE
[knome] Create PDF exports for flyers: DONE
[lyz] Add at least 1 additional admin for Facebook: DONE
[lyz] Add at least 1 additional admin for Google+: DONE
[lyz] Engage with other social media admins for flavors on BuildingCommunity/SocialMedia: DONE
[xubuntu-website] Extend website with "recommended system resources" -specs: DONE
[xubuntu-team] Discuss how to interact with people in different social media outlets: DONE
[knome] Create a "XP to Xubuntu" A4/letter flyer: DONE

Dependency tree

* Blueprints in grey have been implemented.

This blueprint contains Public information 
Everyone can see this information.