Measuring download/installation success
What proportion of people who hear about Ubuntu find our Web site? Of those, what proportion decide to try out the OS? Of those, what proportion succeed in downloading and burning (or otherwise acquiring) a copy? Of those, what proportion succeed in installing it? And of those, what proportion succeed in using it?
We should be measuring as many of these things as possible, along with the reasons for any failures, so that we can address those reasons. This may involve surveys of some steps, and user testing of others.
[ev] Measure installation success/failure: TODO