Improving Communications Outward

As Ubuntu members (and contributors), we understand Ubuntu (culture, community, technology, project, etc). How can we communicate Ubuntu to others outside the project (especially journalists/media) in a way that makes things easy to understand and reduces the tendency on the non-Ubuntu-community to "get the story wrong" or to "spin" stories with a default negative bias.

Let's discuss opportunities and strategies to improve how we reach the non-Ubuntu crowd.